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What to Wear on a Photoshoot: Tips for a Picture-Perfect Look

Updated: Jun 7, 2024

When preparing for a photoshoot, one of the most common questions clients ask is, "What should I wear?" Your choice of clothing can significantly impact the final outcome of your photos. To help you look your best and create stunning images, here are some valuable tips on what to wear for your photoshoot.


1. Avoid Wearing All White (AI-Generated Image):

  • While white clothing may seem like a crisp and clean choice, it can pose challenges during a photoshoot. White reflects light, which can lead to overexposure and loss of detail in your photos.

  • Additionally, all-white outfits can make you appear washed out in certain lighting conditions. Instead, opt for off-white, cream, or pastel shades for a softer look.

Man and woman wearing white clothes in the park

2. Coordinate Colors (AI-Generated Image):

  • Coordinating your outfit colors with your surroundings or the theme of the photoshoot can create a visually pleasing composition. Consider the location, season, and mood you want to convey in your photos.

  • Complementary colors or colors that work well together can add depth and interest to your images. For example, earthy tones like greens and browns, can create a harmonious look.

Two women wearing differently in the park

3. Stick to Solid Colors (AI-Generated Image):

  • Solid colors are generally more flattering and less distracting than busy patterns or graphics. Simple, solid-colored clothing helps draw attention to your face and expressions.

  • If you prefer patterns, choose subtle ones that don't overpower the frame and keep the rest of your outfit relatively neutral.

Two man wearing differently in the park

4. Avoid Extremely Bright Colors and Synthetics:

  • Extremely bright and neon colors can be distracting and may cast unnatural reflections on your skin. These colors can also be challenging to balance in post-processing.

  • Opt for slightly muted or toned-down versions of your favorite colors to achieve a more balanced and timeless look.

  • For example, wearing clothing with strong green tones can cast a greenish hue on your skin. Similarly, certain shiny fabrics might reflect odd colors onto your face, making it challenging or even impossible to correct in post-processing.

  • To avoid such issues, stick to matte fabrics and colors that are less likely to cast unwanted reflections.

Extremely bright and neon colors may cast unnatural reflections on your skin.

5. Consider Your Skin Tone:

  • Think about how your outfit's colors complement your skin tone. Some colors can make your complexion appear warmer or cooler, so choose shades that enhance your natural beauty.

  • For a classic and universally flattering option, earthy tones and jewel tones often work well for a variety of skin tones.

6. The Importance of Location Harmony (AI-Generated Image):

  • Your clothing should align with the location to create a harmonious and visually appealing composition.

  • Wearing an outfit that complements the setting helps tell a cohesive story in your photos.

Two women wearing differently in the park

Example 1: Formal Attire in a Park (AI-Generated Image):

  • Imagine you're planning an engagement photoshoot in a picturesque park. While wearing a formal suit might be your style, it might not make sense in this context.

  • Why? Because a formal suit in a park can appear incongruent. It may create a visual clash between the elegance of the suit and the relaxed, natural backdrop of the park. In this case, choosing smart-casual or semi-formal attire would better align with the park setting and the mood of the photos.

Two man wearing differently in the park

Example 2: Sportswear for a Family Photoshoot (AI-Generated Image):

  • Now, consider a family photoshoot in a park. While a sporty outfit, such as activewear or sports jerseys, may be appropriate here, it might not be suitable for a formal family portrait.

  • Why? Just take a look at these pictures

Family on a picknic blanket on a green grass AI

7. Choosing the Right Shade of Color (AI-Generated Image):


When it comes to selecting colors for your photoshoot attire, remember that subtle nuances in shades can make a significant difference in your final images. If you're a fan of a particular color, like blue, consider the following:

  • Avoid Vibrant Colors: While vibrant colors can be eye-catching, they may sometimes overpower the image or distract from the subject. If you love blue, opt for calmer, muted shades that exude elegance and harmony. Soft blues, pastels, or muted navy tones can often work beautifully, adding a touch of sophistication to your look.

  • Harmonize with the Setting: Think about how your chosen color harmonizes with the location of your photoshoot. Subdued shades tend to blend seamlessly with a variety of environments, ensuring that you and the backdrop complement each other.

  • Flattering Skin Tones: Some shades of blue, for example, can bring out the warmth in skin tones, enhancing your natural complexion. Experiment with different shades to find the one that complements your skin tone best.

  • Timelessness: Opting for calmer shades of your favorite color ensures that your photos won't feel dated over time. Classic colors have a timeless appeal and won't distract from the focus of the images: you.

Asian woman wearing blue dress in the park

Remember, your clothing should enhance your photos, not overpower them. Subtle shades can often achieve a more balanced and visually pleasing result, ensuring that you are the star of the show in your pictures.


In summary, your outfit should be a deliberate choice that aligns with the location, setting the stage for a more visually pleasing and coherent story in your photos. It's not just about what you like, but also about ensuring that your attire enhances the overall aesthetic of the photoshoot. Discussing your wardrobe ideas with your photographer can help you strike the right balance and create photos that resonate with your vision. Please note that the images provided in the examples are AI-generated for illustrative purposes.

 
 
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